Great creative is only half the job. The other half is knowing which video is actually driving results so you can make more of it.
Where to Track Performance
TikTok and Meta ads: Use Campaign Management inside Tagshop AI to track CTR, engagement, and spend in real time, run A/B tests, and download campaign reports.
YouTube and other platforms: Export your video, upload it, and use that platform's native analytics.
Steps to Start Tracking
Connect your TikTok Ads or Meta Ads account in the Tagshop AI dashboard.
Publish your video ads directly from Tagshop AI.
Open Campaign Management to see all active campaigns on one screen.
Download reports when you need to share results with your team.
The Metrics That Matter Most
Hook rate and watch time: Are people staying past the first few seconds?
CTR: Is the video moving viewers to click?
Engagement: Comments, shares, and saves signal content people genuinely like.
Spend and cost per result: Is the creative efficient at scale?
ROAS: Revenue returned for every unit of ad spend.
What the Numbers Are Telling You
Viewers drop off early: Test a stronger hook or a shorter video.
Good watch time, low CTR: Sharpen your call to action.
Good CTR, weak conversions: Check that your landing page matches the ad's promise.
Costs creeping up: Refresh the creative with a new avatar, hook, or angle.
Variables Worth A/B Testing
Change one variable at a time so you know exactly what moved the result:
Avatar or AI Twin
Voice model, V2 or V3
Opening hook
Video length
Aspect ratio
CTA wording and placement
Build a Weekly Habit
Review results every week.
Note which hooks and avatars keep winning.
Feed those learnings into your next batch of videos.
Related: Campaign Management.