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Social media video optimization

Learn how to create platform-optimized videos for TikTok, Instagram Reels, and YouTube Shorts

Written by Andy from Tagshop
Updated over 2 months ago

Each social platform has unique requirements. Tagshop.ai makes it easy to create optimized videos for every channel.

Platform Requirements

TikTok:

• 9:16 vertical format

• 1080x1920 resolution

• 21-34 seconds optimal

• Hook in first 3 seconds

Instagram Reels:

• 9:16 vertical format

• 1080x1920 resolution

• 15-90 seconds

• Hook in first 2 seconds

YouTube Shorts:

• 9:16 vertical format

• 1080x1920 resolution

• Up to 60 seconds

• Hook in first 5 seconds

How to Create Platform-Optimized Videos

1. Select 9:16 format during creation

2. Choose optimal duration

3. Add platform-specific hooks

4. Include captions (80% watch without sound)

5. Export in correct resolution

Best Practices

• Front-load value

• Use trending audio

• Add text overlays

• Post at optimal times

• Test different versions

With Tagshop.ai, create one video and optimize it for all platforms.

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