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Social media video optimization

Learn how to create platform-optimized videos for TikTok, Instagram Reels, and YouTube Shorts

Andy from Tagshop avatar
Written by Andy from Tagshop
Updated today

Each social platform has unique requirements. Tagshop.ai makes it easy to create optimized videos for every channel.

Platform Requirements

TikTok:

• 9:16 vertical format

• 1080x1920 resolution

• 21-34 seconds optimal

• Hook in first 3 seconds

Instagram Reels:

• 9:16 vertical format

• 1080x1920 resolution

• 15-90 seconds

• Hook in first 2 seconds

YouTube Shorts:

• 9:16 vertical format

• 1080x1920 resolution

• Up to 60 seconds

• Hook in first 5 seconds

How to Create Platform-Optimized Videos

1. Select 9:16 format during creation

2. Choose optimal duration

3. Add platform-specific hooks

4. Include captions (80% watch without sound)

5. Export in correct resolution

Best Practices

• Front-load value

• Use trending audio

• Add text overlays

• Post at optimal times

• Test different versions

With Tagshop.ai, create one video and optimize it for all platforms.

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