Master the art of writing effective scripts for AI avatar videos that capture attention and drive results.
Script Structure Fundamentals
Opening Hook (First 3 Seconds):
• Start with attention-grabbing question
• Lead with bold statement or surprising fact
• Address viewer's pain point immediately
• Use pattern interrupts
• Avoid generic introductions
Body Content (Middle Section):
• One main idea per video
• Use clear, simple language
• Break down complex concepts
• Include specific examples
• Maintain conversational tone
Call-to-Action (Last 5 Seconds):
• Single, clear action
• Create urgency
• Make it easy to follow through
• Reinforce value proposition
• End with strong statement
Writing Style Guidelines
Conversational Tone:
• Write how you speak
• Use contractions (you're, we'll, it's)
• Address viewer directly as "you"
• Avoid jargon and corporate speak
• Keep sentences short and punchy
Pacing and Rhythm:
• Vary sentence length
• Use strategic pauses
• Build momentum toward CTA
• Break up long explanations
• Include breathing room
Word Choice:
• Active voice over passive
• Strong action verbs
• Concrete vs. abstract terms
• Emotionally resonant language
• Avoid filler words
Script Length Guidelines
TikTok/Reels (15-30 seconds):
• 50-80 words
• One key message
• Fast-paced delivery
• Hook in first second
YouTube Shorts (60 seconds):
• 150-160 words
• Two main points
• Moderate pace
• Brief setup possible
Longer Form (90+ seconds):
• 200-250 words
• Tell complete story
• Multiple supporting points
• Educational or tutorial style
Common Mistakes to Avoid
• Too much information in one video
• Weak or missing hook
• Complicated language
• No clear CTA
• Reading from formal document
• Ignoring platform requirements
Script Formatting Tips
• Use CAPS for emphasis
• Mark pauses with brackets
• Bold key phrases
• Double-space for readability
• Number key points
Testing and Iteration
• Read script aloud before recording
• Time yourself
• Test with different avatars
• A/B test variations
• Track performance metrics
• Refine based on results
With Tagshop.ai's script-to-video feature, bring your words to life with perfect AI avatar delivery.