Your avatar can only be as persuasive as the words you give it. Use this structure to write scripts that stop the scroll and drive action.
The Three-Part Structure
1. The Hook (First 3 Seconds)
Open with a sharp question, a bold claim, or the viewer's exact pain point.
Skip greetings and introductions. Start with the point.
2. The Body
Stick to one main idea per video.
Show proof: a result, a before and after, a specific benefit.
Use simple, concrete language.
3. The Call to Action (Final Seconds)
Give one clear action.
Make it easy and specific: "Tap Shop Now to get yours."
Write for the Ear
Write the way you speak, with contractions like you're, it's, and we'll.
Talk directly to the viewer as "you".
Keep sentences short and punchy, and vary their length for rhythm.
Choose active voice and strong verbs.
How Long Should Your Script Be?
Avatars speak at roughly 2 to 3 words per second. Use this as a starting guide:
15 seconds: About 35 to 45 words, one message
30 seconds: About 70 to 80 words, one message plus proof
60 seconds: About 140 to 160 words, room for a short story
Credits are charged by the duration of the video generated, so tighter scripts also save credits.
Shape the Delivery
Use punctuation to create natural pauses.
Add emotion tags like
[excited]or[surprised]to guide tone.Spell out brand names the way they should sound.
Steps to Turn Your Script Into a Video
Go to Asset Generator and select AI Video.
Paste your script and tell the AI it's your final script, so it's used as written.
Choose your avatar, voice, captions, and settings.
Generate your video.
No script yet? Use Tools → AI Script Generator to draft one from your product URL in seconds.
Common Mistakes to Avoid
Cramming too many ideas into one video
A slow or missing hook
Formal, written-document language
Ending without a clear CTA
Test and Improve
Read your script aloud and time it before generating.
A/B test two hooks on the same body.
Keep the lines that win and reuse them.
Related: How to Turn Your Script into a Video.